Systems and methods for configuring a network of affiliated websites

申请公布号:
US8051159(B2)
申请号:
US20080243861
申请日期:
2008.10.01
申请公布日期:
2011.11.01
申请人:
THE COBALT GROUP, INC.
发明人:
MUILENBURG MATT;PIESCHE STEFAN
分类号:
G06F15/173
主分类号:
G06F15/173
摘要:
A plurality of affiliated network of websites may be configured to log user interactions thereon. The respective logs may comprise user identification information to allow a profile aggregation service to correlate user interactions across the plurality of websites and to generate respective user profiles, which may be used to configure the websites. A context aware platform (CAP) website may be configured to provide web services for entities in a business hierarchy. The CAP website may capable of presenting content in one of a plurality of operational modes associated with a geographical granularity of the franchise hierarchy. In addition, the CAP website may be configurable according to a user profile generated using user interactions across a plurality of websites and/or on the CAP website.
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